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Thank You

Have you ever felt, that there are these times in your life everything simply comes alive, all your hard work, your struggles your sacrifice feels worth every moment!!
2018 has been just such a year for us at #INSYNC
The industry and media recognised our innovation with the award after award, the best and brightest in the retail industry fatted us with their words of appreciation and our innovations and solutions are now part of some noted retail identities across India and the Middle East. So We and the entire team of #INSYNC | Safe Enterprises would like to thank you for being the wings of our flight!!For your relentless support and for being an important part of our mission to.

“In 2018 we have added over 18000 Sq ft of additional manufacturing space taking our total production area to over 62000 sq. ft. Our plants are fully equipped with the best technology from across the globe and our people go through constant training and development to make our plant even more efficient and raise our quality standards even higher. To ensure that your brands can stand proud against any competition.”

At In-store Asia, the superstars of retail and Retail Design blessed us with their presence, Feted us with their kind words and added years of knowledge through their Inputs. Giving us both a shot of adrenaline as well as food for thought, fuelling our next round of innovations!!!

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The more they see, the more they buy. – Insync Shop Fittings ­

It’s popularly believed that brighter lit stores attract more customers. While this may have worked in the past, Customer 2.0, a.k.a. Gen Z or Millennial, demand a store experience that’s purpose-driven, pragmatic and product, rather than store-ambience focussed.

The more they see, the more they buy. – Insync Shop Fittings ­

True ambient lighting evokes positive emotions; but what really needs to be lit is the merchandise, not the store. Traditional overhead lighting only lights up the front of the merchandise, leaving the rear, or 30% of the merchandise in low, obscure light. To Gen Z, anything not resembling their devices, viz. backlit by a soft daylight glow is outdated.

The more they see, the more they buy. – Insync Shop Fittings ­

Overhead lights also create a ‘projector effect’, viz. beams of lights from the ceiling are cut-off by customers trying to look at merchandise stacked up to 3’ from the floor.

Partnering stores towards Customer 2.0, Insync’s FitNLight solution provides light where it matters most; by integrating under shelf lights into electrified racks and arms. This solution not only lights up the merchandise, but also the back panel with a soft daylight glow. Moreover, under shelf lighting neutralises the shadow cast on merchandise by the ‘projector effect.’

Coupled with digital signage and touch screens at the point of sale, this solution positively inclines the emotional and body-posture ergonomics of Gen Z, towards the merchandise, with enhanced visibility, engagement and sales

The more they see, the more they buy. – Insync Shop Fittings ­

For more on the FitNLight solution, don’t miss this blog series. Also drop in at: InStore Asia 2019, March 14-16, Bombay Convention & Exhibition Centre, Goregaon (E). W: www.insyncshopfittings.com, E: hello@insyncshopfittings.com, T: (+91) 96198 85013, 022 2761 9643

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Great Customer Experience comes from Deeper Engagement!! – Insync Shop Fittings ­

Every one of these factors has a single customer need at its core– great experience!

Imagine walking into a softly lit store where the merchandise is illuminated with lights integrated into the fixtures they are displayed on! Backlit signages that are glowing alongside the merchandise draw your attention to beautiful imagery that stimulates your desire to shop, soft whiffs of aroma grace your nose arising amidst the merchandise you are picking up.

Great Customer Experience comes from Deeper Engagement!! – Insync Shop Fittings ­

What’s this!!!! A screen popped up information about the shoe you’ve just picked up from the shelf and is now suggesting to you a choice of dresses and handbags that complete the ensemble. Not only giving you personalised information but also assisting you in making a more informed choice.

Seems like a dream, doesn’t it? Everything described above is not fantasy, but exactly what Insync’s Fit N Light solution offers.

Making incremental changes to your shopper journey, only arouses mildly positive emotions like contentment or relaxation; which are less likely to make the store visit memorable.

Intensely positive emotions such as surprise, amusement or excitement, activate the brain for memory retention and happiness recall, helping to keep the brand top of mind while driving repeat visits and sales.

Great Customer Experience comes from Deeper Engagement!! – Insync Shop Fittings ­

For more on the Fit N Light solution, don’t miss this blog series.

Also drop in at:InStore Asia 2019, March 14-16, Bombay Convention & Exhibition Centre, Goregaon (E).

W: www.insyncshopfittings.com, E: hello@insyncshopfittings.com, T: (+91) 96198 85013, 022 2761 9643

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