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Of all things subject to change, human opinion tops the list. The prediction of business pundits that retail is going down the trench has proven to be naught.

The retail business has witnessed a resurgence of investment in new stores. Half as many retail stores shut down in 2018 globally, as compared to 2017. Despite the media attention glorifying eCommerce, almost 90% of retail sales still happen in stores. Which accounts for popular online retail brands metamorphosing into physical stores. Urban Ladder, Pepperfry, LensKart, are cases in point.

Physical stores provide customers with a sensory experience that allows them to touch and feel products, immerse in brand experiences and engage with sales associates who provide tips and reaffirm shopper’s enthusiasm for their new purchase.  

While all of this is true, the fact that the retail landscape has transformed forever is the reality!

 Welcome to Retail 2.0, where the millennial customer who lives online 24 x 7 has redefined the retail experience. He demands a seamless experience while expecting convenience of shopping to be as natural as good hygiene.  

This herald’s good news for Indian retailers because, the infrastructure needed for every retail store to become a success story is precisely where Insync steps in, with the Fit N Light Shop Fitting Solution.

As the name suggests, Insync helps retailers transform three key challenges that Retail 2.0 throws up, viz. the need for: higher product visibility, deeper customer engagement and better sales.

Higher Product Visibility

Customers visit physical stores to enhance their product experience.  It’s important to ensure the highest possible visibility for every SKU. Surprisingly, research shows that over 30% of merchandise displayed on traditional racks and lit by overhead lighting are in low or obscure lighting.
While Insync’s Fit N Light technology provides light where it matters most; on the merchandise providing almost twice the illumination per SKU as compared to overhead lighting.

The Retail Apocalypse has been cancelled – Insync Shop Fittings ­

Deeper Customer Engagement

Customer engagement is deepened by a softly lit store ambiance, where lights are focused only on the merchandise, interspersed with back lit signage. Touch screens with shopper assistive technology add to the experience through brand-related content.

The Retail Apocalypse has been cancelled – Insync Shop Fittings ­

Better Sales

Electrified shop fitting tracks that power Ecom-enabled touch screens and scanners, enhance the feeling of exploration enabling the convenience of self-check-out in a flash.
The Fit N Light solution enables retailers tell immersive product stories at the rack itself, where shopper spend 70% of the in-store time.

The Retail Apocalypse has been cancelled – Insync Shop Fittings ­

To discover how you can offer higher product visibility, deepen customer engagement and enjoy better sales, watch out for our upcoming blog series. 

Visit us at:InStore Asia 219, March 14-16, Bombay Convention & Exhibition Centre, Goregaon (East). If you can’t wait that long, visit our website  https://www.insyncshopfittings.com, and schedule your own free demo at our Experience Centre.

For further assistance reach us on : hello@insyncshopfittings.com, or call: (+91) 96198 85013, 022 2761 9643 today!

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Thank You

Have you ever felt, that there are these times in your life everything simply comes alive, all your hard work, your struggles your sacrifice feels worth every moment!!
2018 has been just such a year for us at #INSYNC
The industry and media recognised our innovation with the award after award, the best and brightest in the retail industry fatted us with their words of appreciation and our innovations and solutions are now part of some noted retail identities across India and the Middle East. So We and the entire team of #INSYNC | Safe Enterprises would like to thank you for being the wings of our flight!!For your relentless support and for being an important part of our mission to.

“In 2018 we have added over 18000 Sq ft of additional manufacturing space taking our total production area to over 62000 sq. ft. Our plants are fully equipped with the best technology from across the globe and our people go through constant training and development to make our plant even more efficient and raise our quality standards even higher. To ensure that your brands can stand proud against any competition.”

At In-store Asia, the superstars of retail and Retail Design blessed us with their presence, Feted us with their kind words and added years of knowledge through their Inputs. Giving us both a shot of adrenaline as well as food for thought, fuelling our next round of innovations!!!

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