Management Team
Mr. Saleem Merchant
Founding Partner Safe Enterprises
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Saleem Merchant is a pioneer who accelerated the retail revolution in India, by develaping the country’s first shop fitting System. ‘The Grid’ Safe Enterprises was founded in 1991 by Maverick entrepreneur and visionary Saleem Merchant. Safe‘s innovative modular shopfitting solutions propelled the brand as a key link in the supply chain of modern retailers.
Under the stewardship of Saleem Merchant. Safe Enterprise has executed 42,000+ projects over an estimated 30million+ sq. ft. of retail space across the country. Backed by aver two decades of experience in manufacturing engineered retail products, Saleem Merchant continues to empower the Future of Retail.
Mr. Huzefa Merchant
Founder Insync Shop Fittings | Partner Strategic Alliances Safe Enterprises.
“IT TAKES FORESIGHT TO RUN A BUSINESS NOT EYESIGHT”,
is what you’ll hear Huzefa chime. as he manages a design-centric business efficiently despite being partially sighted’
At the age of 35. Huzefa holds over 10 design copyrights and multiple pending patents He is titled as ane of the Top 100 most
influential retail minds in India and has been awarded with ‘The Young Achievers’ title at the Globe Tiger in 2018.
Huzefa Merchant founded ‘INSYNC Shop Fittings’ in 2010 to empower the future of retail. INSYNC is India’s anly brand that designs and develops standardized shop fitting components. He thrives to support and bring in the solution to the aspiring Indian retailers and make them future ready. The ‘Fit N Light’ smart shoo fitting is honoured by the Times Network as the most ‘Innovative Retail Solution: Apart from being a successful entrepreneur, he is a brilliant motivational speaker at NAB, ETC and IIBM. He believes in transforming Indian retail into the digital age through workshops and conferences with VM @ RD, [FF and Franchise India and other leading platforms. He guides young retail minds at NIO Bangalore and Raffles Design School.
Huzefa is now obsessed with the vision to take Indian innovation to the world, through INSYNC.
Mr. Mikdad Merchant
Partner: Safe Enterprises
A CA by profession and an expert in processes and IT technology. Mikdad Merchant is the group’s youngest partner. He brings agility to the team. He leads the company with a young perspective and empowers the growth aspirations of the organisation and aspires to fulfill che vision of the company. His forte is to craft. refine and redefine the pracess and information flow. He ensures both personnel and infrastructure are always geared to meet the challenges.
Mikdad’s mandates are to overcome the challenges put forth by market changes or the company’s own growth aspirations.
See What our client says About Us
Apart from the standard products, a good example of collaboration is the retail identity development for Nature’s Basket stores. FITCH had put really high expectation on aesthetics a good quality product but made the development process very very easy.
Clients’ words What they've said
We’ve worked with Huzefa on the Louis Philippe flagship store, converting it into a modular system. This enables Louis Philippe to half the time in their capacity to roll out stores. It has improved the rent-free period,and the cost has come down significantly.
Clients’ words What they've said
Personally, I was impressed with the quality, end product, prices, and even up to the smallest details in the packing of the shipment. The idea they provided was really smart and complied with European standards. We had placed an order for five new stores which have already been delivered
Business Growth
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