Company Overview
In a world where physical retail is finding itself facing a completely different adversary, where lines between physical stores and digital platforms are fading, traditional ways of product display need to change, don’t you think?
We do too!!
We innovate, so that you create a future inspired by intelligence and build stores In-sync with your shoppers.
INSYNC creates shop fitting systems that are engineered using over 5000 hrs of research and 15000 hrs of development.
Creating a comprehensive range of over 3000 Shop fitting components catalogued into 8 product lines.
Our electrified Shopfittings integrate led lights, IoT, AI and digital screens all together to reimagine the future of retail.
At INSYNC, we work in collaboration with retail design studios, interior designers, visual merchandisers as well as Brands and retailers to transform shops into smart shops to be in sync with today’s smart shoppers.
Our Experience Centres are the perfect expression of how insync brings synergy between the creativity of custom fixtures and the practicality of our shop fitting systems.
We are INSYNC, Re-staging Retail for the Smart Shoppers!
Would you like your shop to be INSYNC with your shopper?
We can’t wait to transform your shop into a SMART Shop.
Say Hello at: hello@insyncshopfittings.com
Design Philosophy
INSYNC DESIGN CORE
Standardised Engineering, Customisable Skins Inspired by nature, where the basic structure of the human anatomy remains standardised, and skins are relative to the environment, our solutions have a standardised range of shop fitting components at their heart. Customised panels, shelves and accessories form a skin around them; adaptable to the retail design and brand story.
Every product we design is engineered for flexibility, safety and longevity. Safety is ensured through software testing, complemented by in-house physical tests of the assembly and third-party certification. Safe Enterprises is ISO 9001: 2015 certified for quality assurance, and ISO 10002:2014 certified for customer complaint handling.
INSYNC SOLUTIONS
- Standardized engineering, customisable skins
- Maximize space productivity, modularity, and structural stability
- Bolster design ingenuity and on floor practicality
- Enable quick and easy assembly, through smartly engineered shop fittings
- Achieve cost-quality balance, via process and design efficiency
- Allow retail creativity to take wing.
History
Founded by Saleem Merchant in 1991, Safe Enterprises is India’s first organized shop fittings manufacturer; engaged in standardizing and empowering the country’s retail revolution.
To channelize the knowledge accumulated since 1991, during the retail fit-outs of over 42,000 projects spanning an estimated 30 million sq. ft. into ready-to-use shop fitting solutions, INSYNC was founded by Huzefa Merchant in 2010, as the research, product development and distribution wing of Safe Enterprises.
The INSYNC vision is to create a globally distributed shop fittings solution, which is ingrained into every facet of the design and development, of both products and methodologies.
INSYNC has since transitioned into the official face of the company and stands true to its future vision while bolstering its heritage and knowledge base.
MANAGEMENT TEAM
Mr. Saleem Merchant
Founding Partner Safe Enterprises
Saleem Merchant is a pioneer who accelerated the retail revolution in India, by develaping the country’s first shop fitting System. ‘The Grid’ Safe Enterprises was founded in 1991 by Maverick entrepreneur and visionary Saleem Merchant. Safe‘s innovative modular shopfitting solutions propelled the brand as a key link in the supply chain of modern retailers.
Under the stewardship of Saleem Merchant. Safe Enterprise has executed 42,000+ projects over an estimated 30million+ sq. ft. of retail space across the country. Backed by aver two decades of experience in manufacturing engineered retail products, Saleem Merchant continues to empower the Future of Retail.
Mr. Huzefa Merchant
Founder Insync Shop Fittings | Partner Strategic Alliances Safe Enterprises.
“IT TAKES FORESIGHT TO RUN A BUSINESS NOT EYESIGHT”,
is what you’ll hear Huzefa chime. as he manages a design-centric business efficiently despite being partially sighted’
At the age of 35. Huzefa holds over 10 design copyrights and multiple pending patents He is titled as ane of the Top 100 most
influential retail minds in India and has been awarded with ‘The Young Achievers’ title at the Globe Tiger in 2018.
Huzefa Merchant founded ‘INSYNC Shop Fittings’ in 2010 to empower the future of retail. INSYNC is India’s anly brand that designs and develops standardized shop fitting components. He thrives to support and bring in the solution to the aspiring Indian retailers and make them future ready. The ‘Fit N Light’ smart shoo fitting is honoured by the Times Network as the most ‘Innovative Retail Solution: Apart from being a successful entrepreneur, he is a brilliant motivational speaker at NAB, ETC and IIBM. He believes in transforming Indian retail into the digital age through workshops and conferences with VM @ RD, [FF and Franchise India and other leading platforms. He guides young retail minds at NIO Bangalore and Raffles Design School.
Mr. Mikdad Merchant
Partner: Safe Enterprises
A CA by profession and an expert in processes and IT technology. Mikdad Merchant is the group’s youngest partner. He brings agility to the team. He leads the company with a young perspective and empowers the growth aspirations of the organisation and aspires to fulfill che vision of the company. His forte is to craft. refine and redefine the pracess and information flow. He ensures both personnel and infrastructure are always geared to meet the challenges.
Mikdad’s mandates are to overcome the challenges put forth by market changes or the company’s own growth aspirations.
See What Our Clients Say ABOUT US
Apart from the standard products, a good example of collaboration is the retail identity development for Nature’s Basket stores. FITCH had put really high expectation on aesthetics a good quality product but made the development process very very easy.
Clients’ words What they've said
We’ve worked with Huzefa on the Louis Philippe flagship store, converting it into a modular system. This enables Louis Philippe to half the time in their capacity to roll out stores. It has improved the rent-free period,and the cost has come down significantly.
Clients’ words What they've said
Personally, I was impressed with the quality, end product, prices, and even up to the smallest details in the packing of the shipment. The idea they provided was really smart and complied with European standards. We had placed an order for five new stores which have already been delivered
