Of all things subject to change, human opinion tops the list. The prediction of business pundits that retail is going down the trench has proven to be naught.

The retail business has witnessed a resurgence of investment in new stores. Half as many retail stores shut down in 2018 globally, as compared to 2017. Despite the media attention glorifying eCommerce, almost 90% of retail sales still happen in stores. Which accounts for popular online retail brands metamorphosing into physical stores. Urban Ladder, Pepperfry, LensKart, are cases in point.

Physical stores provide customers with a sensory experience that allows them to touch and feel products, immerse in brand experiences and engage with sales associates who provide tips and reaffirm shopper’s enthusiasm for their new purchase.  

While all of this is true, the fact that the retail landscape has transformed forever is the reality!

 Welcome to Retail 2.0, where the millennial customer who lives online 24 x 7 has redefined the retail experience. He demands a seamless experience while expecting convenience of shopping to be as natural as good hygiene.  

This herald’s good news for Indian retailers because, the infrastructure needed for every retail store to become a success story is precisely where Insync steps in, with the Fit N Light Shop Fitting Solution.

As the name suggests, Insync helps retailers transform three key challenges that Retail 2.0 throws up, viz. the need for: higher product visibility, deeper customer engagement and better sales.

Higher Product Visibility

Customers visit physical stores to enhance their product experience.  It’s important to ensure the highest possible visibility for every SKU. Surprisingly, research shows that over 30% of merchandise displayed on traditional racks and lit by overhead lighting are in low or obscure lighting.
While Insync’s Fit N Light technology provides light where it matters most; on the merchandise providing almost twice the illumination per SKU as compared to overhead lighting.

The Retail Apocalypse has been cancelled – Insync Shop Fittings ­

Deeper Customer Engagement

Customer engagement is deepened by a softly lit store ambiance, where lights are focused only on the merchandise, interspersed with back lit signage. Touch screens with shopper assistive technology add to the experience through brand-related content.

The Retail Apocalypse has been cancelled – Insync Shop Fittings ­

Better Sales

Electrified shop fitting tracks that power Ecom-enabled touch screens and scanners, enhance the feeling of exploration enabling the convenience of self-check-out in a flash.
The Fit N Light solution enables retailers tell immersive product stories at the rack itself, where shopper spend 70% of the in-store time.

The Retail Apocalypse has been cancelled – Insync Shop Fittings ­

To discover how you can offer higher product visibility, deepen customer engagement and enjoy better sales, watch out for our upcoming blog series. 

Visit us at:InStore Asia 219, March 14-16, Bombay Convention & Exhibition Centre, Goregaon (East). If you can’t wait that long, visit our website  https://www.insyncshopfittings.com, and schedule your own free demo at our Experience Centre.

For further assistance reach us on : hello@insyncshopfittings.com, or call: (+91) 96198 85013, 022 2761 9643 today!

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‘Leaders touch a heart before they ask for a hand,’ says management guru John Maxwell. The same applies to retailers looking to lead the space. 

Stores that can engage emotionally with customers and deepen the product experience, have a better shot at retail leadership.

Seamless Journeys translates to Higher Sales – Insync Shop Fittings ­

Millennial customers are aware when stores are more interested in closing the sale, than making the buying journey purposeful.
Merely beautiful retail ambiances, powered by price-offs and loyalty programs don’t fly any longer.

Research by PWC shows what millennials seek as the good experience:

Seamless Journeys translates to Higher Sales – Insync Shop Fittings ­

The always-on; millennial customers seeks a seamless transition from their mobile screens to an environment that envelops them into the product journey, offers convenience, product information, sensory story narratives and easy check outs, at a finger’s touch

Seamless Journeys translates to Higher Sales – Insync Shop Fittings ­

Insync’s Fit N Light Solution equips the sales associate with deeper product knowledge, while enabling millennial customers dive into a deeper product engagement and complete at the rack what they are so adapt at doing on their devices; ‘Complete the transaction in a few clicks’. 

Seamless Journeys translates to Higher Sales – Insync Shop Fittings ­

For more on the Fit N Light solution, drop in at:InStore Asia 2019, March 14-16, Bombay Convention & Exhibition Centre, Goregaon (E).

W: www.insyncshopfittings.com, E: hello@insyncshopfittings.com, T: (+91) 96198 85013, 022 2761 9643

The post Seamless Journeys translates to Higher Sales appeared first on Insyncshopfittings - Shopfittings | Retaildisplay | Retailfixtures | Slottedracks.

The year 2019 has seen some ground-breaking retail projects that have forced designers and retailers to look at new ways to elevate the shopping experience. As we step into a new year of possibilities here’s a look back at some of the most innovative retail projects of the year 2019.

My visit to the AMAZON GO store in Chicago ! – Insync Shop Fittings ­

Wow – hearing this in knowledge sessions and reading about the technology is no where close to actually experiencing the store.
So much brilliance packed into this small place.
Firstly simply taking away the complete pain of payment from the shopping journey is a simple stroke of genius, it will take a lions heart not to buy more what you came in for!!
Secondly no checkout hassles of any type was such a refresher and think about the implications in highly populated urban areas of countries like India, China etc. where lines can almost get serpentine at the time of sales and seasons.
Last but not the least, the few staff they did have on hand just added to the joy of buying with their large hearted smiles and ready to serve attitude.

I’ve traveled and been through numerous shopping experiences and this is the best till date.

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