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Smart Shops: The Retail Theatre !!

dnm — Wed, 20 Jun 2018 14:15:36 +0000

Retail stores are like theatre, where the story is built around the merchandise

When we closely examine the key elements that make a theatre so engaging for the audience, there are quite a few things we could apply into our retail spaces to make them as appealing, to our consumers.

THE STORY

Building a story around the merchandise is extremely vital, a retail store that can engage their customers with an alluring product presentation can’t go wrong. We can use techniques like cross merchandising to not only make a better display presentation but also induce higher impulse buy. Using props and signages to add a visual reference & further enhance the depth of your merchandise story, with a measured use of digital media.

THE DRAMA

No theatrical endeavour can find success without a healthy infusion of Drama, whether that be with dialog, sound or lighting, drama is what enthrals and keeps the audiences engaged. Traditional indian ethnic stores use the element of drama to perfection while selling their wedding collections. making a boisterous gesture of flairing and spreading their Lehenga (Indian full length Skirt) onto their table, adding a touch of drama with every swoosh and swirl of the fabric. The placement of lights is perfectly above that table ensuring that every golden thread and crystal bead is shown in perfect light.

The above conditions are perfectly suited to an environment like over the counter sales, where the flow of sale is controlled by the sales person and he has the opportunity to interact and gain the customers trust and weave stories around every garment if he has the skill to do so. But in modern retail environments the store fixtures , lighting and signages have to create a sense of comfort, trust and at the same time convey the brand story all at once & in the most dramatic way possible .

Now imagine walking into a softly lit store where lights are placed only on the merchandise, adorned with backlit signages along side the merchandise which allows you to immediately identify the products and relate to its purpose in your life, the lighting falls softly of the shoulders of the shirts displayed on a front out arm grabbing your attention but not shouting out its existence. While touch screens with shopper assistive technologies make your exploration more fun by adding fun facts related to the product and brand to your shopping journey!! Think how would you want to provide such an experience to your customer!!

Designing a theatrical masterpiece.

Using our FIT N LIGHT technology we can make the above scene a reality for your retail spaces.

Our unique electrified tracks provide power to shelves and display accessories like front out arms and side out rails embedded with LED lights to provide light where it matters most: on your merchandise, Ensuring the complete focus of your audience on your Hero. Providing more light on your stacked merchandise and hanging displays get a smoother flow of light creating a beautiful milieu of light & shadow.

Our powered backlit signages can be adjusted across the display so that you can place your messages at the point of maximum impact, while our digital screens help you add to your brand story or help you place engaging shopper assistive technology right alongside the merchandise.

Every element is integrated into your display so as to keep the eyes of your customers on the protagonist at all times.

To get a hands on experience of this technology your always welcome to visit us at www.insyncshopfittings.com or at our experience centres.

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Integration

dnm — Wed, 20 Jun 2018 14:09:18 +0000

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Disconect

dnm — Wed, 20 Jun 2018 11:03:29 +0000

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Perfection

dnm — Wed, 20 Jun 2018 09:13:11 +0000

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Seamless Journeys translates to Higher Sales

dnm — Mon, 11 Jun 2018 14:57:34 +0000

‘Leaders touch a heart before they ask for a hand,’ says management guru John Maxwell. The same applies to retailers looking to lead the space.

Stores that can engage emotionally with customers and deepen the product experience, have a better shot at retail leadership.

Seamless Journeys translates to Higher Sales – Insync Shop Fittings

Millennial customers are aware when stores are more interested in closing the sale, than making the buying journey purposeful.
Merely beautiful retail ambiances, powered by price-offs and loyalty programs don’t fly any longer.

Research by PWC shows what millennials seek as the good experience:

Seamless Journeys translates to Higher Sales – Insync Shop Fittings

The always-on; millennial customers seeks a seamless transition from their mobile screens to an environment that envelops them into the product journey, offers convenience, product information, sensory story narratives and easy check outs, at a finger’s touch

Seamless Journeys translates to Higher Sales – Insync Shop Fittings

Insync’s Fit N Light Solution equips the sales associate with deeper product knowledge, while enabling millennial customers dive into a deeper product engagement and complete at the rack what they are so adapt at doing on their devices; ‘Complete the transaction in a few clicks’.

Seamless Journeys translates to Higher Sales – Insync Shop Fittings

For more on the Fit N Light solution, drop in at:InStore Asia 2019, March 14-16, Bombay Convention & Exhibition Centre, Goregaon (E).

W: www.insyncshopfittings.com, E: hello@insyncshopfittings.com, T: (+91) 96198 85013, 022 2761 9643

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Top 5 Retail Projects of 2019

dnm — Mon, 11 Jun 2018 12:10:30 +0000

The year 2019 has seen some ground-breaking retail projects that have forced designers and retailers to look at new ways to elevate the shopping experience. As we step into a new year of possibilities here’s a look back at some of the most innovative retail projects of the year 2019.

SND in Chongqing, China by Various Associates

A temple of luxury. It’s a concept a designer may have in the back of their mind when conceiving a retail space. Various Associates took the idea a step further at an outpost of SND, a clothing and jewelry boutique inside the upscale Shin Kong Place shopping center in Chongqing, China. Confronted with a long and narrow 3,100-square-foot plan surrounded by a glass facade on three sides, co-founder Yang Dongzi utilized mirrors to create a funhouse effect as customers meander through narrow corridors. Jewelry is displayed in the long straight showcase right in the middle, which is easy for customers to choose carefully. Luxury brands of haute couture are displayed on both sides, and are illuminated with professional soft lightening so as to show the texture of the clothes. The results earned the designers a 2019 Best of Year Award for Fashion Retail.

Neiman Marcus in New York City’s Hudson Yards by Janson Goldstein

Whatever one thinks of the massive, city-changing undertaking at Hudson Yards, anchoring the neighborhood with Manhattan’s first Neiman Marcus is an undeniably bold choice. As is the store’s design, conceived by Janson Goldstein and intended to bridge the area’s industrial past with its high-end present. The 188,880-square-foot, three-story flagship offers two entrances: a 30-foot-tall lobby with an elevator directly to the upper floors and a main entrance on the fifth floor with striking views of Thomas Heatherwick’s “Vessel.” The Fine Apparel spaces are defined by arrangements of glass and steel mesh screens within sculpted aluminum panels. The project was a 2019 Best of Year Award honoree for the Department Store.

Lawrence & Mayo in Pune, India by Insync Shop Fittings

L&M was designed by Design Dollops and INSYNC worked closely with Design Dollops to ensure that the feedback process was a seamless part of the shopping journey. Insync’s Engage Fit N Light Smart Shop Fitting powered up 22″ touch interfaces and were moved around the store based on where it is most effective, since there was no external power connections required. These touch interfaces were loaded with feedback forms designed as games so that they are fun and in turn reduce the resistance from the shoppers.

So today L&M is able to collect vital customer data that is not only assisting them to sell better today but is also building a data rich customer centric future. Besides this the store has only 4 suspended lights on the ceiling that help light up the central area. All the sales areas are lit with the integrated lights embedded into the shelves, ensuring the customers get a more comfortable and natural light setting increasing the time they spend at the racks.

The L&M team claims that this store is performing significantly better on sales in the store that they shut down in the same location.

Joseph Cheaney London in Thomas Heatherwick

Lewis Cubitt’s famed King’s Cross Station in London debuted in 1852, and just a few decades before, further north, Joseph Cheaney opened its first shoe factory in Northamptonshire. By the time Thomas Heatherwick founded a studio at the dawn of the 21st century, the King’s Cross neighbourhood was ripe for renovation—which he duly undertook, joining two 19th-century buildings into the Coal Drops Yardshopping center. Heatherwick found inspiration for the interiors in the vaulted spaces, framed in powder-coated steel. And now that the center has opened, he’s added a snug boutique for Joseph Cheaney’s beloved handmade shoes.

Timberland in London by Dalziel & Pow

Timberland is designed for a purpose-led flagship that highlights the brand’s sustainability credentials and serves as the model for new stores globally moving forward. Drawers containing material samples enable customers to take a closer look at customising options, while rolling content on digital screens within the area provides inspiration. Filled with living greenery and stories of the brand’s eco-friendly initiatives, the concept fuses nature with fashion and provides Timberland with a fresher, more contemporary space compared to its previous stores.

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Relationship

dnm — Mon, 11 Jun 2018 09:15:29 +0000

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Positivity

dnm — Mon, 11 Jun 2018 09:11:28 +0000

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Creative mood

dnm — Wed, 06 Jun 2018 06:00:54 +0000

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